1. About us
Take Eat Easy is a trading name of FareGuard Ltd, a company registered in England and Wales under company number 16810407, with its registered office at 64 Lincoln Street, Birmingham, B12 9EX.
In these terms, “we”, “us” and “our” refer to FareGuard Ltd; “you” refers to the user of the service; and “the service” refers to the Take Eat Easy mobile application and website.
2. Acceptance and eligibility
By downloading, accessing or using the service, you confirm that you accept these terms and agree to be bound by them. If you do not accept them, you must not use the service.
You must be at least 13 years of age to use the service. If you are under 18, you should review these terms with a parent or guardian before using the service.
You must be at least 18 years of age to purchase a premium subscription. By purchasing, you confirm that you are 18 or over and legally capable of entering into a binding contract.
These terms are concluded between you and us alone. Google is not a party to them, is not responsible for the application, and has no obligation to provide support in respect of it.
3. Description of the service
The service enables you to scan barcodes on packaged food products, search for products by name, view nutritional information converted to the portion or pack size in which the product is sold and adjust that amount where you wish, maintain a record of food consumed, set calorie and macronutrient targets, and identify products that conflict with dietary preferences you have specified.
The service also includes functionality that uses artificial intelligence to present ingredient, additive and nutritional information in simplified language, and functionality that reads photographed receipts in order to add items to your record. The limitations of both are set out in sections 5 and 6.
The service may be used without an account, in which case your records are stored solely on your device. Registration for an account enables synchronisation of your records across devices and their retention following reinstallation.
4. No medical or dietary advice
The service is an informational and record-keeping tool. It is not a medical device, and no part of it constitutes medical, dietary or nutritional advice.
Calorie and macronutrient targets generated by the service are general estimates derived from a standard formula. They do not take into account your medical history, medication, pregnancy, allergies or any condition you may have. The service must not be used to manage a medical condition, and must not be relied upon to determine whether a food is safe for you to consume.
You should read the physical packaging of any product before consuming it, and in particular before consuming it where allergens are a concern. You should consult a doctor or registered dietitian before making significant changes to your diet.
If your relationship with food is causing you difficulty, we would encourage you to seek professional support. In the United Kingdom, your GP can advise, and Beat operates a free helpline (beateatingdisorders.org.uk).
5. Accuracy of nutritional information
The physical packaging of a product is the authoritative source of information about it. The service is not.
Sources of data
Information relating to packaged products is obtained principally from Open Food Facts, an open database made available under the Open Database Licence (ODbL). Entries in that database are contributed by members of the public rather than by manufacturers. Accordingly, products may be absent, outdated, incorrectly recorded or otherwise inaccurate, and product formulations and packaging may change before the database is updated to reflect them.
Information relating to restaurant and fast-food products is compiled from figures published by the relevant restaurant operators. The date on which such information was collected is recorded and displayed alongside it. Menus, formulations and suppliers are subject to change, and regional variation is common; such information should therefore be treated as indicative only.
Information relating to any food item you create or amend is your own data, and its accuracy is your responsibility.
The service applies automated checks and may indicate that a product record appears unreliable. Those checks cannot identify every inaccuracy, and the absence of such an indication does not constitute a representation that a record is accurate.
Converted figures
Where the service converts a figure to a portion, pack size or serving quantity, the result is arithmetic applied to the underlying data. It is no more accurate than that data, and any rounding present in the original label is carried through into the converted figure.
Dietary and allergen indicators
Indicators such as vegan, vegetarian, halal, kosher, gluten-free, or the presence of a specified allergen, are derived from the same third-party data. They do not constitute certification. We do not independently verify them, and no such indicator should be treated as confirmation that a product is suitable or safe for you.
Where an ingredient is material to your health or your beliefs, you must read the physical packaging on each occasion. This applies with particular force to allergens. A product displayed as not containing a given allergen may be one in respect of which we hold no reliable information, and manufacturing processes may introduce cross-contamination that no ingredients list records.
Automatically generated explanations
Certain functionality within the service uses artificial intelligence to present ingredient lists, additives and nutritional information in simplified language. Such explanations are generated automatically, are not reviewed by a person prior to display, and may be incomplete or incorrect notwithstanding that they are expressed with apparent confidence. They are identified as automatically generated where they appear.
Such explanations should be treated as an aid to understanding a product label. They are not a substitute for reading it, and must not be relied upon in determining whether a food is safe for you to consume.
6. Camera, images and receipt scanning
The service uses the camera on your device to read barcodes and, where you elect to use that functionality, to read receipts. Camera permission is requested before either function becomes available and may be withdrawn at any time through your device settings.
Barcode recognition is performed on your device. We receive the barcode number for the purpose of retrieving the corresponding product record. We do not receive or retain the camera image.
Where you scan a receipt, the image is processed in order to extract the text it contains. Our Privacy Policy sets out where that processing occurs, what is retained, and for how long. Receipt matching is approximate: it operates on abbreviated retailer descriptions and may identify an incorrect product, or an incorrect size of the correct product. You should verify entries added by this method before relying upon them.
7. Accounts
Where you register for an account:
- You must provide a valid email address and keep your account details accurate and up to date.
- You are responsible for maintaining the confidentiality of your password and for all activity conducted through your account.
- You must notify us promptly if you believe an unauthorised person has obtained access to your account.
- Accounts are personal to the registered user and may not be shared, sold or transferred.
8. Permitted and prohibited use
You must not:
- Use the service for any unlawful purpose, or in any manner that infringes the rights of others.
- Employ automated means to extract data from the service at scale, impose unreasonable load upon it, or resell access to it.
- Copy or redistribute those elements of the service that belong to us, including the application, its interface, our original written content and our own compiled data, save as permitted by these terms or by law.
- Reverse-engineer, decompile or otherwise tamper with the application, save to the extent such acts are permitted by law.
- Circumvent usage limits, payment requirements or security measures.
- Upload any material that is unlawful, abusive or infringing, or that contains malicious code.
- Interfere with the operation of the service.
Nothing in this section restricts any right granted to you by a third party in respect of data licensed by that third party. Product information obtained from Open Food Facts is licensed under the Open Database Licence, and these terms do not limit what that licence permits you to do with it. That data is available directly from openfoodfacts.org.
Your use of the service is additionally subject to the terms of Open Food Facts and, where the application is obtained through Google Play, to the terms of Google Play.
9. Free and premium tiers
The free tier permits a limited number of product lookups per day. The premium tier removes that limit and provides access to additional functionality. We may vary the functionality allocated to each tier, but we will not remove functionality from the premium tier in respect of an existing subscriber during a period for which that subscriber has already paid.
Subscription and payment
- Premium access is provided by way of an automatically renewing subscription purchased through Google Play. Google processes payment and acts as merchant of record.
- The price displayed within the application at the time of purchase applies. Prices are inclusive of VAT where applicable.
- Subscriptions renew automatically at the end of each subscription period at the price then applicable, until cancelled.
- Where a free trial period is offered, it converts to a paid subscription unless cancelled at least 24 hours before it expires.
- Where we increase the price, we will give advance notice, and you may cancel before the increase takes effect.
Cancellation and refunds
You may cancel at any time through the Subscriptions section of Google Play. Cancellation prevents the next renewal; access continues until the end of the period already paid for. Deletion of the application does not of itself cancel a subscription.
Refunds are administered by Google in accordance with the Google Play refund policy, Google being the merchant of record in respect of your purchase.
As a consumer in the United Kingdom you ordinarily have a period of 14 days in which to withdraw from a purchase of digital content or services. In purchasing premium access you request that it be made available to you immediately, and you accept that your right to withdraw is correspondingly reduced to the extent that the service has already been supplied. This does not affect your rights in respect of a service that is faulty, not as described or not fit for purpose, nor your right to cancel future renewals at any time.
Where you consider that something has gone wrong, we would ask that you contact us at hello@fareguard.co.uk in the first instance.
10. Availability and changes to the service
We take reasonable steps to maintain the availability of the service but do not warrant that it will be uninterrupted or free from error. The service depends upon third parties, including Open Food Facts and our hosting providers, and may be unavailable during maintenance or for reasons beyond our control.
We may add to, modify or withdraw functionality. Where we withdraw the service in its entirety, or make a change that materially reduces the benefit provided under a paid subscription, we will give reasonable notice and refund any paid period that you are unable to use.
11. Intellectual property
The application, the website, our name, our logo and our designs are the property of FareGuard Ltd and are protected by intellectual property law. We grant you a personal, non-exclusive, non-transferable and revocable licence to use the application on devices under your control, for your own personal and non-commercial purposes.
Your consumption records and any food items you create remain your property. You grant us only such licence as is necessary to store, process and synchronise that data for the purpose of providing the service to you.
Product data obtained from Open Food Facts is licensed under the ODbL and remains subject to that licence; attribution is displayed within the application. Trade marks, product names and restaurant names are the property of their respective owners, and their appearance within the service does not imply any association with, or endorsement by, those owners.
12. Our liability to you
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited under the law of England and Wales. Your statutory rights as a consumer are unaffected.
Subject to the foregoing, we are not liable for loss that was not reasonably foreseeable at the time you accepted these terms, for loss arising in the course of a business, or for loss arising from reliance upon third-party nutritional data or upon automatically generated explanations, in each case notwithstanding the matters set out in sections 4, 5 and 6. Where we are liable, our aggregate liability to you is limited to the greater of the sums paid by you to us in the 12 months preceding the claim and £50.
The free tier is provided on an “as is” basis. We are not responsible for the loss of data held solely on your device; where the retention of your records is important to you, you should register an account so that they are synchronised.
13. Termination
You may discontinue use of the service at any time and may delete your account through the application or by means of our account deletion page.
We may suspend or terminate an account in the event of a serious or repeated breach of these terms. Where it is reasonable to do so we will give prior warning, and we will refund any unused paid period save where the breach was deliberate.
14. Changes to these terms
We may amend these terms from time to time. The date stated above indicates when they were last amended. Where an amendment materially affects you, we will give notice within the application or by email before it takes effect, and your continued use of the service thereafter constitutes acceptance of it. If you do not accept an amendment, you may close your account.
15. General
- If any provision of these terms is held to be unenforceable, the remaining provisions continue in effect.
- A failure to enforce a provision immediately does not operate as a waiver of the right to enforce it subsequently.
- You may not assign your rights under these terms. We may assign ours in connection with a sale of our business, provided your rights are not thereby diminished.
- A person who is not a party to these terms has no right to enforce any provision of them.
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you are resident in Scotland or Northern Ireland, you may also bring proceedings in the courts of that jurisdiction.
16. Contact
FareGuard Ltd
64 Lincoln Street, Birmingham, B12 9EX, United Kingdom
hello@fareguard.co.uk
Please also refer to our Privacy Policy.